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I worked in an advertising agency's
creative department for two years after graduating from college. From 1990 to 1992,
I was the copy-writer,
art director, and layout artist all rolled into one for my creative ideas, and got to work
on all the major accounts in Botswana, from parastatals to corporates.
Design software was a scarcity then. It was an era of bromides, chromolyns,
color seps and hand painted visual presentations. Photoshop was still in its infancy and
typesetting was at its most basic. It was creativity within many limitations. It was also the best
opportunity I could have had for putting my college degree to real world practical use. |
Client: Financial Services Company of Botswana Ltd
Nature of Business:
Financial services
Advert Copy: Next time you need finance don’t end up turning a
blind eye to your needs… talk to FSC instead. |
Client: Motor Centre
Botswana (Pty) Ltd
Nature of Business:
Toyota dealer
Advert Copy: The key to a satisfied car-owner. |
Client: Botswana Railways
Nature of Business:
Parastatal -
Rail transport provider
Advert Copy: Botswana Railways. Strengthening Regional Links. |