rama arya's online portfolio : college portfolio

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College was a very special time of my life. I did a 4-year Bachelors Degree in Fine Arts (BFA) with specialization in Applied Art. It was a time to be creative and dream. And slog. And have a lot of fun. I have included here a handful of my projects from my 4th year. Each project included conceptualizing, copy-writing and producing camera ready artwork in response to a provided challenge.

Challenge: To revive India's oldest but now floundering national newspaper.
Concept: Celebrity endorsements from highly successful journalists who had started their careers with the newspaper. The copy was based on actual interviews with the journalists.
Media Developed: Press and magazine adverts, new corporate logo with slogan. The Illustration element of the project was executed in the form of pen and ink cross hatch illustrations of the journalists.

Challenge: Increase sales for a men's boutique.
Concept: Depicting the same model in various outfits (reflecting various lifestyles) highlighting the concept that clothes define a man.
Media Developed: Press and magazine black/white adverts.

Challenge: Increase sales for a brand chocolate.
Concept: Use catch lines from my existing range of popular cards to attract and appeal to the youth.
Media Developed: Press and magazine adverts.

rama.arya@gmail.com