 |
 |
||||||||||||||||
| home >> college portfolio | |||||||||||||||||
|
In 2008 I took a mid-career break and decided to do my Masters in Public Relations in London. One of the
best decisions I ever made in my life. I did my thesis in International PR exploring Hofstede's cultural dimensions
within the context of effective PR strategization and implementation. The paper also attempted
to question the validity of existing PR theories on communications in the Southern African region, specifically
looking at government communications. A few links to my assignments... My undergrad years were equally special. In a different way. I did a 4-year Bachelors Degree in Fine Arts (BFA) with specialization in Applied Art. It was a time to be creative and dream. And slog. And have a lot of fun. I have included below a handful of my projects from my 4th year. Each project included conceptualizing, copy-writing and producing camera ready artwork in response to a provided challenge.
|
||||||||||||||||
|
Challenge: To revive India's oldest but now floundering national newspaper. Concept: Celebrity endorsements from highly successful journalists who had started their careers with the newspaper. The copy was based on actual interviews with the journalists. Media Developed: Press and magazine adverts, new corporate logo with slogan. The Illustration element of the project was executed in the form of pen and ink cross hatch illustrations of the journalists. |
|||||||||||||||||
  |
 |
||||||||||||||||
  |
 |
||||||||||||||||
  |
 |
||||||||||||||||
|
Challenge: Increase sales for a men's boutique. |
|||||||||||||||||
   |
|||||||||||||||||
|
Challenge: Increase sales for a brand chocolate. |
|||||||||||||||||
   |
|||||||||||||||||
